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Magick is the art and metaphysical science of manifesting personal desires through the collection and direction of energy. The letter "K" has traditionally been added to the word Magick to distinguish it from sleight-of-hand stage magic.

Essentially magick is believed to work in several different ways. From an occult perspective, like attracts like, and therefore symbols and images of a deried object or situation can draw the goal of a spell or work of magick. In order to accomplish this, energy must be directed into the image and bound to it through the power of the mind - the personal will. Then the energised image must be directed off toward its target, housed in an amulet or talisman, or directed into the astral plane.

In Wicca/Witchcraft Magick can be divided into two types: low magick and high magick. Low magick belongs to realm of folk spells, herbs and potion, candle magick, and things of this nature. Low Magick is more of an intuitive approach to magick. High Magick refers to ceremonial magick in which ritual tools, magickal correspondences, and structured rites are employed. High Magick is a more formal, traditional form of magick.

Essentially magick works on the principle that desire can be concentrated into a cohesive energy called thought form. Thought forms can be directed into the astral plane, a realm where concepts become material forms. From the astral plane the desired outcome of a work of magick moves toward manifestation on the material plane of existence. Simple types of magick work on the principle of mimicry, drawing one's desire by filling the mind with images of that desire, the "like attracts like" principle.

There are essentially five components to the art of creating successful works of magick:

  1. Personal Will
  2. Timing
  3. Imagery
  4. Direction
  5. Balance

Personal Will - is the motivation, concentration, and determination that one brings to a working. Once must be sufficiently motivated to perform a working so that enough power can be raised to accomplish the desired goal. Little energy equals little, if any, results. Half-hearted attempts at magick are unlikely to manifest any real results. The stonger the need or desire, the more likely it is that enough energy will be raised to bring about the effects of a spell or other works of magick. However, once the work of magick has been performed, desire must be suppressed so that the mind has only a detached view of the desired outcome. Worrying or fretting about the outcome will only ground the energy and weaken the effect.

Timing - in a work of magick can mean success or failure. The most effective time to perform a work of magick is when the target is most receptive. Receptivity occurs when the target is passive/inactive. The phase of the moon is also a factore; a waxing moon for works of gain and a waning moon for works of decline.

Imagery - is an important factor in bringing the power of the mind into focus as anything serving to intensify the emotions will contribute to success. Therefore the inclusion of any drawing, photo, or other association that helps to merge one with the desire will greatly contribute to the success of the magickal working. Imagery is a constant reminder of the desire one wishes to attract and acts as a homing device that links the desire to the outcome.

Directing - the energy toward accomplishing the desire is essential. This is accomplished by mentally transferring the energy into a picture or another connective object. The energy can also be directed toward a person or a place. Visualising a glowing sphere and imagining it moving off can be an effective means of transference.

Balance - is the last aspect of magick one has to take into account when working magick. This means that one must consider the need for the work of magick and the consequences upon both the spellcaster and the target. If anger motivates your magickal work it is best to wait a few hours or even to sleep on it overnight. Although anger can be useful energy for raising power it can also cloud judgement, and this is not the way of Wicca.